So there are few things you need to take into account before deciding to go ahead and write a blog and then maintain it.
Do you have a message?
Now, while there are obviously many applications for blogging and the most underlying of course is of course the aim of communicating some sort of message do you know the problem you have to ask yourself is do you need to do you want to communicate something. Do you even have a message starting a blog just because you want one might be fun, but it might also be an incredible waste of time and if you don’t have a clear, concise message that you want to convey your blog will lose focus it can be calm disconcerted. It could turn into a kind of strange rumblings. And then that actually starts doing damage rather than benefiting you if your client base, your customers they look at your blog and they see something they don’t like it’s going to reflect badly on you, you have to remember that a blog is a reflection on you as well both professionally and personally. So we have to always take that into account so. Before starting a blog. We want to know why we are. Blogging do we have a clear, concise message that we want to convey to our audience.
Are you a good communicator?
Right. Obviously this is a big one because we are communicating with potential customers to our audience and the communication isn’t just one way. This is a two way traffic so communication is going to be key to foster relationships and increase readership the most successful bloggers also respond to their blog readers’ comments as well. Engaging them in social media platforms such as Facebook, Twitter Linked In any social media site where you might actually share your blog post or actually on the blog post itself a lot of blog post fertility facilitate communication through the actual blog post. So you’re going to need to engage people on your blog. So if you’ve got to do it. You need to make sure that you are good at communication because you’re going to be dealing with customers or your potential audience on a regular basis. Obviously, if this is somewhere where you think you know your strengths don’t lie. You can bring somebody else into the road in your blog for you. There are a lot of people out there who consider themselves professional bloggers. So if that’s a route you want to take that is an option that is available. Then you have to ask yourself, do you want to be seen as an industry leader. This is obviously a bit of a rhetorical question.