Elements of digital marketing communications mix, digital marketing is broad displant
There is email marketing is one of the earliest form of digital marketing, it involves database marketing segmenting your customer data and delivering personalize targeted messages at the right time. As email marketing has developed it has become increasingly personalized considerations vary from database analysis and CRM through crafting the right message designing emails in html and analyzing the result to act upon them
Search Engine Optimization
Search engine optimization is the art or science if you wanna call it of increasing the website’s visibility in the search engines. This can be done by increasing the ranking of the particular keyword increasing the volume of keywords that the site rank for their variety of SEO techniques from an on-site technical analysis improvement to content creation and blogging and link building, search engines such as google continually change the way they rank sites algorithm so to have to stay on top of it.
Paid search, pay per click or PPC is the management of paid adverts in search result and social channels on search engines like google’s paid advert are typically paste above the organic search result and can coast anything to a penny and to 100$ per click depending on the competitiveness of the keyword you bidding on some terms such insurance can reach be astronomical level , so PPC management is all about maximizing your budget for the best of return on investment, so you have to a keen eye for details in the data as well as creativity for crafting advert and responding to trend in the data.
Social media management is not only sending the tweets and management of facebook company page its’ about brand image management through multiple social channels, it can be twitter, facebook, can be google plus, youtube, linkedin, pinterest many others, can also be used for business development, link building and of course customer support, social media management has become increasingly mature and complex from last few years, and there a lot of auto management tool available with analytics, example is hootsuit, it has all social channel management in one social management system, so you can coordinate, traffic communication and analytics as well.
Online reputation management and over is about dealing directly with negative posts, videos and other content online it’s also about online PR and getting your online authority increased.
Online display advertising difference from the pay per and the your advertising on other people’s websites for instance you may want banner space on the specific website and you will pay the website owner on the basis of number of impressions or the number of clicks the adverts receives google also provide the best display solutions for their network in depth design, creativity, negotiation and design analysis insuring that the right advert displayed in the right place at the right time.
Affiliate marketing can be quite similar to online advertising and except that the website hosting the advert will be re-compensated only when sale is made and cost per acquisition or CPA the payment there for be little bit higher and will give the website owner to incentive to promote the advert more prominently the affiliate marketing isn’t restricted to banner advertising many affiliates make money through simple links, email marketing and so on, on the one hand brand have to negotiate affiliates provide the best possible deals for the best possible promotion well ensuring the cost kept down to the level that didn’t show per margins have high it is great for customer only model,
Mobile messaging which is mobile marketing is one of the biggest growth area is in online marketing. This increase usage the smart phone around the world has the result hasn’t dependencies on them quick and timely information, mobile messaging includes text a push strategy that some viewers can be spammy but if used correctly it could be effective customer messaging strategy.
Content marketing which is a viral marketing commence many elements of the marketing mix, some call it content marketing this can videos on youtube, blogs, email marketing how to do reports as well traditional elements but the aim is to ensure the content captures the imagination of your market and that the content spread naturally through online community
And then the analysis is the process of breaking the complex topic and substance to the smaller parts to gain the better understanding of the online marketing is so broad diverse and subjective we must compartment slice into manageable chunks through web analytics we can analyze content, images and placement to understand best practices and how to maximize returns, you can get into things like AB testing like what of my call to action button color green or orange, we can look the flow of traffic through and of your website assets and improve accordingly.
Design & Development
The after forgotten in the digital marketers to will kiss good principle of web design and development basic html principles on have been most opportunity to the restriction without understanding the platform we choose for our online customer acquisition expertise is similar to the doctor not knowing the function of the human body. What button colors gets the more clicks what is the best design layout for mobile where you drawing the line between blurring pc tablet mobile dimensions.